In 2001 Karl Lagerfeld publicly credited Light Coca Cola for his 90lb weight loss, so it’s no surprise he has put his image on the bottle in a recent tie-up with the company. The limited number Coke Light bottles have his distinctive silhouette (black suit, white collar, and immaculate coif) on the side along with his esteemed signature. They will be sold at high-end Parisian outlets Galeries Lafayette and Colette and cost 47 Euros a pop but you do also get the bottle in a box with matching bottle opener.

Lagerfeld used Coco Rocha and Baptiste Giacobini for an ad to promote his bottle he had Coco dressed up in black shorts, a white shirt and black cravat in homage to Lagerfeld sipping Coke Light from his beloved Lalique goblet. Meanwhile Baptiste plays the part of a Coca-Cola butler.