Generally speaking there is no more important item of clothing in a guy’s wardrobe than denim jeans. We are a simple species, we don’t always want a lot of fussy clothes clogging up our wardrobe which is why we always place 883 Police jeans high on our priority list.

This year jeans are high up on the fashion list too, with special attention given to style, fit and colour. It’s time to move on from blue denim and not black or grey denims, no its time to make a statement.

Starting off with this season most coveted denim colour is ‘rust’, as seen popularised by Levi’s Made and Crafted as well as Diesel. I find it has a very retro feel, sandblasted cowboys come to mind. I’d look at adding this to your wardrobe now as it’s the perfect transition colour from winter to spring, before the brighter bolder colours of summer come in.

Moving on from rust to earth tones and a soft start to spring with shades of grey, sand, even light blue can add a bit of easy colour to your wardrobe. One of my favourites is the chambray denims which have taken over jeans, a light chic blue which is a much better option to ‘bleached’ look jeans.

As you make it on to summer the colours start to get brighter and brighter, like a warm front moving in colours will dominate fashion. Men and women will enjoy brighter shades of denim as we head in to a 90’s acid remix somewhat. Bright blues, oranges, reds and greens with a distressed edge will keep it apart from some of the women’s trends and I feel have a more relaxed surfer/California look to them.

Finally what shape to opt for this season? Last year we saw the resurgence of flared and boot cut styles and this year we seem to be going back to more traditional cuts, with athletic fits and straight cut. Think you good old trusted pair of 501’s faded and worn, this is what’s in know so if they still fit you, you should be fine.